Lavin and Alber Elbaz hit another home run with this SS2012 fashion film. We got a kick from watching the FW2011-2012 one and this one doesn’t disappoint either.

The concept is nice, and the music is even better. It features 18yo Bronx artist Maxine Ashley, discovered by Pharrell Williams on Youtube.  The song is called “Cookie Man” and will be part of her upcoming album, produced by Pharrell.